Posted, June 23 09 by
tim milfull
gengland writes
Reviewed by Gemma England
Karaoke: The Global Phenomenon was a steep learning curve for me. Before I read this book, I didn’t know much about Karaoke. Like most people, I have had an experience with it, but it was short-lived, and rightly so. The group rendition of Sonny and Cher’s ‘I’ve Got You Babe’ that I was a part of was mostly screamed, not sung, and sounded, if I recall correctly, more like a threat than a reassurance.
When you think karaoke, you think Japan, but once you have read this book, you will think differently. Yes, it started there, but it has gone many places since, and each time it moved on, its use and appearance changed.
But, while it’s not all about Japan, let’s start there; Karaoke: The Global Phenomenon has fascinating facts about karaoke in this country. Karaoke culture only emerged in Japan about thirty years ago, at the peak of their economic growth. It is believed that the emphasis on singing and dancing in samurai training may have led to the development of karaoke. Who would have thought?
Karaoke has such a strong influence on Japanese culture, that there is karaoke etiquette. For instance, Japanese gossip magazine Josei Seven recently published an article to assist women venturing out for after-five karaoke with work colleagues. There are ten guidelines listed for this karaoke context, one being: ‘Take care not to sing the boss’s favourite song as he is likely not to be able to sing too many different songs’. Probably good advice! It is perhaps not surprising that karaoke in Japan has a powerful economic impact. It is estimated that in 1982 Japan spent more on karaoke home units than the United States spent on gas appliances. To be exact, they spent $625 million.
Writers Xun Zhou and Francesca Tarocco emphasise that to many countries, karaoke is not just about the singing. Some countries use karaoke as a tool to better language skills. In Vietnam, language teachers use karaoke to help teach English. They are not alone in their belief that karaoke can help in acquiring a language. It is thought that in Korea, karaoke has improved both foreign language skills, and the national literacy rate. Some cultures are using karaoke to keep traditional languages alive. Daniel Azjen and his son Roman had the idea to use karaoke ‘as a way of preserving and disseminating old Yiddish melodies’. They have named this project ‘Save the Music’, and their catalogue has more than 7,000 songs in Yiddish and Ladino. Daniel Azjen thinks karaoke has the potential to ‘bring back the enjoyment of being Jewish’.
When countries, cultures, and subcultures aren’t able to bend traditional karaoke to their needs, they create a new version of it altogether. The most interesting ‘re-creation’ is ‘pornaoke’, a cross between porn and karaoke. Created by the Royal Vancouver Porn Society in British Columbia ‘pornaoke’ involves showing a porn film silently while participants supply the sounds and dialogue. In Britain, there is karaoke designed for football lovers. Participants can sing their favourite football songs in front of a video screen featuring highlights from matches across the decades. In Russia, karaoke is used as a bit of a ‘winter warmer’, with the locals performing their favourite songs in a sauna: television, microphones, and all.
What becomes apparent when you are reading Karaoke: The Global Phenomenon is just how important karaoke is to many people in many countries. Filipinos believe that it is more important to have a karaoke machine in the home than it is to have a toilet. Let’s just hope they have communal facilities.
This book is well researched, yet the delivery is not burdened by the weight of the message. The prose is playful, clever, and witty. For instance, Xun and Tarocco seamlessly intertwine song lyrics when talking about a karaoke bar in Florida: ‘at Singers, customers can “shake it like a Polaroid picture” with their “friends in low places”, taking their pick from Sinatra and The Doors to Britney, Shaggy and Rob Zombie’.
By the end of this book you will want to go purchase a karaoke videogame such as Singstar or Karaoke Revolution, download karaoke onto your mobile, or just head off to a karaoke bar. Don’t resist it. After all, it is a global phenomenon, that many people can’t be wrong, right? Besides, there’s safety in numbers.